Fleet industry for trends for 2021: what can you expect?

With the ongoing pandemic and need for social distancing, home delivery fleets have become pivotal to UK consumers and retailers. With this growing demand, there has naturally been a growth in the fleet workforce and also the number of vehicles on the road to help manage customer expectations. While we predict that the reliance on […]

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Delivering the most relevant messaging

Home delivery services have been a staple in the UK over the last few months. During lockdown we saw everything from toilet paper, home gym supplies and the elusive ‘home-working’ attire suddenly become commodities overnight meaning just one thing – home delivery was essential. For those shielding or working remotely, it still is. It’s also […]

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Point of Sale, The pandemic and beyond

The big focus in recent months for retailers has been on online sales, keeping many – big and small – from dramatic profit loss and in some cases, going under completely. But what about in-store? Obviously during the pandemic, getting customers into stores hasn’t been possible for all, but with the news of vaccine roll-outs […]

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Out of Home Advertising in a post-lockdown world

Many industries were affected by the COVID-19 pandemic, including the Out of Home (OOH) market. As we all stayed home to save lives and keep safe, figures from Econsultancy show that OOH spend was down by 61.2% in 2020. However, the future is looking bright for OOH advertising, and the sector is already showing signs […]

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Festive campaigns we love this Christmas

After a difficult year like this one, many of us will be keen to get into the festive spirit and enjoy one last hurrah (within our bubbles) before we say goodbye to 2020. Perhaps then it’s unsurprising that retailers and advertisers have gone above and beyond to make ‘the best of a bad year’, as […]

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Safer spaces, safer office experiences

As businesses prepare for post lockdown ‘normality’ and a return to the workplace, one thing remains front of mind for all employers – the safety of their team. Many are unsure of how to effectively reintroduce teams into the office environment, particularly when social distancing measures are predicted to remain in place until the end […]

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15 Sep Maintaining your fleet during COVID and beyond

Over the last few months, we’ve seen an incredible reliance on fleet vehicles around the UK during the coronavirus pandemic. Not only have they helped to keep the public informed by communicating essential safety messages, but they’ve also helped to feed the nation, delivering food to the most vulnerable in our society as well as […]

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Give your automotive campaigns a fuel injection

For the first time in over two months, June saw car retailers in England, Wales and Scotland open their doors post COVID-19 lockdown. Although click and collect services have been officially available since May, showrooms are now once again the place where the majority of your customers will be making their final purchasing decisions. So […]

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Introducing our air purifying range, ReactivAir

We’re pleased to announce that this week, Gardners has launched our revolutionary air purifying print range, ReactivAir. With the ability to be used on a wide range of print applications, ReactivAir is a ‘pollution eating’ speciality coating powered by PureTi. Developed by NASA scientists, it is made from naturally occurring materials and it purifies the […]

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Are you making the most of your owned fleet advertising/space?

As audiences are always on the go and third party media space is becoming increasingly expensive, finding the right platform to promote organisational messages with optimum exposure can prove ever-more challenging. However, fleet space can be an incredibly useful (and lucrative) tool for a range of organisations including local authorities or retailers to promote messages […]

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Building successful retail campaigns

Retail is an increasingly competitive market, especially as it’s becoming more highly saturated with many brands competing for customer loyalty and spend. So to truly help to influence customer behaviour and purchasing decisions, you should be looking to grab customer attention and one way to do this is to showcase beautiful creative campaigns both in-store […]

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What is Agripa

Agripa at Gardners When you’re looking to promote your company’s message, services or latest products through visual advertising, you want to ensure that any money you spend is cost-effective but is also highly detectable to ensure that it is seen by your target audience. That’s where our Agripa product can come in. Agripa can help […]

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