Building wraps are used to conceal construction and renovation work taking place on large buildings across a raft of sectors including leisure and retail outlets, residential and commercial property developments and public buildings. They are also popular with large scale venue and event organisers who wish to wrap their exteriors to promote their current events.
Despite the rise and popularity of digital and online media, the sheer scale and visual stand out created by building wraps are hard to beat when it comes to engaging passers-by with your latest promotion or advertising campaign. In fact, in many cases, it prompts people to go online and find out more about your brand and what’s coming behind the façade.
Using the latest print technologies and finishes and designed to withstand extreme conditions, even buildings of the most challenging shapes and sizes can use captivating, stand-out building wraps to engage customers.
Some chose to keep things simple with a large building wrap incorporating their logo and brand colours, others use for a specific promotion or advertising campaign, whilst some take a bolder approach using trompe l’oeil effects or striking photography.
And by working with a quality provider who is adept at understanding local council permissions and considering other environmental factors to allow installation to take place, the process needn’t be stressful or complicated.
Due to their eye-catching characteristics, many retailers now successfully use building wraps as an integral part of their advertising campaigns and of course to build excitement about what lies beneath when building work is happening.
The Gardners team recently worked on a large installation project at Covent Garden in a prime location on the corner of James Street and Long Acre. The building, Regal House, was preparing for a show-stopping ‘living wall’ installation over an area of 800 square metres of its exterior walls and wanted to use a building wrap to create excitement before it went live.
In keeping with the living wall theme, working in close partnership with the client, the Gardners team developed a large ‘living wall’ style banner which seamlessly covered the building from top to bottom. Located right next to the busy Covent Garden underground station, frequented by thousands of commuters and tourists every day, the aesthetics were designed to grab the attention of passers-by.
Whatever your idea or requirement we can help – if you can imagine it, we can create it. From fully formed campaign’s ready to execute a specific design, to the seed of an idea or concept, we’d be happy to discuss it with you and perhaps even suggest a few possibilities.