JCDecaux Non Glue

The Challenge

To develop a revolutionary new product for the Outdoor Market - a single sheet poster that both improves the level of display and reduces the complexity of installation whilst being commercially parallel with the longstanding paper and paste bill-posting method. This market demands short lead times and high volumes traditionally associated with offset and previously screen-printed production, yet in a single sheet size billboard format that can only be manufactured digitally.

The Solution

The key was to find a substrate that delivered in terms of print performance, strength and price whilst not compromising on the operational posting method. Whilst meeting all of these criteria it was also very important to maintain the environmental product credentials by using a recycled material, polyethylene, and adopt a non solvent print technology; UV.

A vital part of the overall business model was the clear understanding of the volumes required – at least 18,000 square metres of printed material a week with significant peaks and troughs of activity throughout the week.

The Results

With 1700 sites already nationwide, this platform outperforms any 48 sheet billboard in the UK providing JCDecaux a 'best in class' display, reducing operational implementation. JCDecaux HD’s are produced on a fully recyclable stock using the very latest print and ink technology.